KeepUp is being built around a simple idea, stated on the venture hub: the founding-cohort beta "proves rivalry-based training lifts week-4 retention". We are recruiting a founding cohort for that beta — athletes and a coach who will train with Improvement Rivalry live while we measure whether it keeps people showing up.
This is a beta, not a launch. KeepUp Club is not publicly available, and there is no public app-store release. The founding cohort comes first; broader release stays deferred to a later stage.
Who we're looking for
- Athletes who train consistently and want a rival to chase.
- A coach who works with athletes and wants to be part of the founding group.
Our recruitment goal is a founding cohort of at least 10 athletes + 1 coach — the hub's North Star: "at least 10 athletes + 1 coach are active on the KeepUp Expo app (iOS and Android) plus coach web, with Improvement Rivalry live and week-4 retention measurable." That is a target we are recruiting toward — the cohort is not full, and joining the waitlist does not reserve a place.